Investing Essentials What is direct indexing and how does it work?

The Know Editors

J.P. Morgan Wealth Management

Updated Dec 05, 2024 |
4 min read
  • Direct indexing is a way to gain exposure to the contents of an index by buying the individual stocks that make up the index.
  • It has the potential to offer certain investors greater tax advantages than owning a traditional index fund or ETF.
  • Direct indexing also allows you to tweak the makeup of your personal index according to your own preferences or values, slightly overweighting or underweighting certain sectors or stocks to your liking.

What is direct indexing?

 

Direct indexing involves buying the underlying securities that constitute an index in the weights needed to mimic the performance of that index.1

 

Should you want to replicate the performance of, say, the S&P 500 Index or the Nasdaq 100 index, you may consider buying an index mutual fund or exchange-traded fund (ETF) that tracks that index. With direct indexing, you would instead purchase the individual stocks that make up that index.2

 

Up until somewhat recently, if you were an investor who wanted to use a direct indexing approach, you would need a relatively significant amount of money to buy all the stocks in a particular index to replicate its performance (not to mention trading costs associated with rebalancing to reflect changes in the index would add up). Direct indexing has become an option with the rise of commission-free trading and fractional-share stock investing, that allows you to purchase fractional shares in a certain dollar amount.3

 

Direct indexing is typically done in a separately managed account and is handled by an investment manager.4

 

Potential benefits of direct indexing

 

Direct indexing could provide you with some specific advantages, namely potential tax savings not typically possible when you own a traditional index fund. This strategy also offers more flexibility when it comes to the individual stocks you choose to own, letting you customize your holdings to fit your preferences.5

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Directly holding securities within an index enables you to potentially take greater advantage of tax-loss harvesting, a maneuver that may ultimately lower your tax bill. Tax-loss harvesting involves selling an investment at a loss, replacing that investment with something similar (but not substantially identical) and using the tax loss to offset other taxable capital gains. This can help minimize your portfolio’s tax burden, but this practice is subject to meeting certain requirements. ETFs or mutual funds, for example, make it harder to harvest losses from individual positions because you own a component of the fund, not the individual stocks that comprise the fund.6 While you may be able to harvest losses by selling an ETF for a highly correlated one, it may not be as effective as holding the individual stocks.

 

Potential drawbacks of direct indexing

 

As with most investment strategies, direct indexing isn’t without its downsides. Direct indexing requires constant monitoring and maintenance as opposed to simply holding an index fund or index ETF. This constant rebalancing and scrutiny for tax-loss harvesting opportunities can mean higher transaction costs and management fees than a typical ETF or index fund.7

 

This hands-on approach can also lead to tracking error, where your portfolio strays from its target allocation. Should the replacement stocks or funds in a tax-loss harvesting strategy have higher costs than the original, your portfolio may deviate from its target. Looking at your portfolio holistically and ensuring it remains on track with benchmarks and your investment goals is important when considering a tax-loss harvesting strategy.

 

Also consider that the tax-loss harvesting strategy itself carries risk. Tax-loss harvesting doesn’t guarantee you’ll come out ahead; in fact, the potential tax benefit of this approach depends on the stock market environment and also on whether the “wash sale” rule applies to the loss transaction, which may defer or deny any tax deduction arising from the loss sale if a substantially identical position is repurchased too quickly. Extended market downturns let shareholders realize significant capital losses from their directly indexed portfolios, while bull markets often provide fewer opportunities.8 If you have questions about potential tax consequences, please consider speaking with a tax professional.

 

Direct indexing vs. ETFs and index funds

 

When you buy a share of an index fund or ETF that tracks a specific index, the value of your shares rise or fall based on the companies’ performance within the index over time. But you don’t have direct ownership – you don’t get a vote as a shareholder in company decisions, for example.

 

When you own an index fund or ETF, the manager decides the components of the fund and how closely to track the index. With direct indexing you own the securities outright and you can customize your “personal index” to your liking. If investing based on environmental, social and corporate governance (ESG) factors is important to you, and if there are companies represented in the index that don’t align with your values, you can remove them.9

 

Similarly, direct indexing also allows you to modify your portfolio relative to the index weightings to slightly overweight or underweight certain stocks or sectors. For example, you may tilt your portfolio by holding 2% more tech stocks than the index and 2% fewer oil stocks if you wanted to.10

 

Bottom line

 

Direct indexing, is an investment strategy that involves purchasing the component securities of a particular index as a way to replicate the performance of the index itself. It has the potential to offer certain investors greater tax advantages than owning a traditional index fund or ETF, as well as the ability to customize their holdings. Speak with a tax professional or your financial advisor with any questions.

FAQs

How does direct indexing work?

Direct indexing works by purchasing the securities that make up a particular index whose performance you want to replicate, such as the S&P 500 index or S&P Midcap 400 index.

Is direct indexing worth it?

Direct indexing can be worthwhile for certain investors because it provides potential tax benefits, namely tax-loss harvesting, a strategy whereby securities that have losses are sold and realized to offset capital gains from winning positions, thereby potentially reducing the portfolio owner’s tax bill, subject to the wash sale rule. Mutual fund or ETF shares are owned by the fund, not individual investors. Direct indexing can also offer more room to customize your portfolio.

What is direct indexing vs. ETF investing?

When you buy shares of an index fund or ETF that tracks a specific benchmark index, you purchase an ownership stake in the fund, not in the individual stocks that constitute the index. But with direct indexing, you buy or sell the individual shares in the same weights as the index. This also means you can tweak the makeup of your personal index according to your own preferences or values, slightly overweighting or underweighting certain sectors or stocks to your liking.

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The Know Editors

J.P. Morgan Wealth Management

At J.P. Morgan Wealth Management, we have a diverse team of editors and writers from different backgrounds, age groups and investing expertise. When looking across our broad span of topics and articles, it’s often easy to pinpoint one si ...More

At J.P. Morgan Wealth Management, we have a diverse team of editors and writers from different backgrounds, age groups and investing expertise. When looking across our broad span of topics and articles, it’s often easy to pinpoint one single author or editor. But, in reality, there is an entire editorial team that champions our work and creates digestible content so our audience can make more informed decisions about their financial futures. 

 

With so many folks making an impact across all of our content, it only makes sense to wholly showcase our content and editorial team for their various contributions.

 

Danica Ashruff is a Video Producer and member of the editorial staff for J.P Morgan Wealth Management. Read more.

 

Andrew Berry previously worked as an intranet editor for the firm’s Corporate Communications team. Read more.

 

Sofija Bulic is a member of the J.P. Morgan Wealth Management editorial staff, heading the Content Product team. Read more.

 

Seth Carlson was a marketing professional at Mercy University in New York prior to joining J.P. Morgan Wealth Management. Read more.

 

Elana Duré was a markets writer for Investopedia prior to joining J.P. Morgan Wealth Management. Read more.

 

Cristina Dwyer focuses on synthesizing J.P. Morgan’s economic and market views for clients and advisors. Read more.

 

Maxwell Guerra worked in content operations in the entertainment industry before becoming part of the editorial staff at J.P. Morgan Wealth Management. Read more.

 

Lindsey Hall is a Video Producer and member of the editorial staff for J.P Morgan Wealth Management. Read more.

 

China Llanos worked in public relations and social media at The Neibart Group, a financial PR agency, before joining J.P. Morgan Wealth Management. Read more.

 

Mary Mannion was previously an Analyst within the firm, where she worked in both Asset & Wealth Management and the Consumer & Community Bank. Read more.

 

Veronica Navarro oversaw Communications for Latin America and Canada for J.P. Morgan’s Investment Bank prior to her time at J.P. Morgan Wealth Management. She’s also worked in Spain, Belgium and the U.K. Read more.

 

Megan Werner has experience in content creation, web design, SEO, social media management and Chinese-to-English translation. Read more.

 

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Footnotes

  • 1

    Morningstar, “An Inside Look at Direct Investing.” (March 23, 2023)

  • 2

    Morningstar, “What Is Direct Indexing?” (June 6, 2023)

  • 3

    Deloitte, “Next on the Horizon: Direct Indexing.” (June 2022)

  • 4

    Morningstar, “What Is Direct Indexing?” (June 6, 2023)

  • 5

    Morningstar, “An Inside Look at Direct Investing.” (March 23, 2023)

  • 6

    Morningstar, “What Is Direct Indexing?” (June 6, 2023)

  • 7

    Ibid.

  • 8

    Morningstar, “Direct Indexing for the Masses.” (March 30, 2023)

  • 9

    The Journal of Investment Beta Strategies, “Special Section Editor’s Introduction for 2023 Special Issue on Direct Indexing.” (August 31, 2023)

  • 10

    Deloitte, “Next on the Horizon: Direct Indexing.” (June 2022)

Disclosures

The views, opinions, estimates and strategies expressed herein constitutes the author's judgment based on current market conditions and are subject to change without notice, and may differ from those expressed by other areas of J.P. Morgan. This information in no way constitutes J.P. Morgan Resea...

Read more disclosures about this article

The views, opinions, estimates and strategies expressed herein constitutes the author's judgment based on current market conditions and are subject to change without notice, and may differ from those expressed by other areas of J.P. Morgan. This information in no way constitutes J.P. Morgan Research and should not be treated as such. You should carefully consider your needs and objectives before making any decisions. For additional guidance on how this information should be applied to your situation, you should consult your advisor.

 

Standard and Poor’s 500 Index is a capitalization-weighted index of 500 stocks. The index is designed to measure performance of the broad domestic economy through changes in the aggregate market value of 500 stocks representing all major industries. The index was developed with a base level of 10 for the 1941–43 base period.

 

The S&P MidCap 400 Index consists of 400 domestic stocks chosen for market size, liquidity and industry group representation.

 

Past performance is no guarantee of future results. It is not possible to invest directly in an index

 

The price of equity securities may rise or fall due to the changes in the broad market or changes in a company's financial condition, sometimes rapidly or unpredictably. Equity securities are subject to "stock market risk" meaning that stock prices in general may decline over short or extended periods of time.

 

When investing in mutual funds or exchange-traded and index funds, please consider the investment objectives, risks, charges, and expenses associated with the funds before investing. You may obtain a fund’s prospectus by contacting your investment professional. The prospectus contains information, which should be carefully read before investing.

 

Sustainable investing (“SI”) and investment approaches that incorporate environmental social and governance (“ESG”) objectives may include additional risks. SI strategies, including ESG SMAs, mutual funds and ETFs, may limit the types and number of investment opportunities and, as a result, could underperform other strategies that do not have an ESG or sustainable focus. Certain strategies focused on particular sectors may be more concentrated in particular industries that share common factors and can be subject to similar business risks and regulatory burdens. Investing on the basis of sustainability/ESG criteria can involve qualitative and subjective analysis and there can be no assurance that the methodology utilized, or determinations made, by the investment manager will align with the beliefs or values of the investor. Investment managers can have different approaches to ESG or sustainable investing and can offer strategies that differ from the strategies offered by other investment managers with respect to the same theme or topic. ESG or sustainable investing is not a uniformly defined concept and scores or ratings may vary across data providers that use similar or different screens based on their process for evaluating ESG characteristics. Additionally, when evaluating investments, an investment manager is dependent upon information and data that may be incomplete, inaccurate or unavailable, which could cause the manager to incorrectly assess an investment’s ESG/ SI performance.

 

The evolving nature of sustainable finance regulations and the development of jurisdiction-specific legislation setting out the regulatory criteria for a “sustainable investment” or “ESG” investment mean that there is likely to be a degree of divergence as to the regulatory meaning of such terms. This is already the case in the European Union where, for example, under the Sustainable Finance Disclosure Regulation (EU) (2019/2088) (“SFDR”) certain criteria must be satisfied in order for a product to be classified as a “sustainable investment”. Any references to “sustainable investing” or “ESG” in this material are intended as references to our internally developed criteria only and not to any jurisdiction-specific regulatory definition.

Important Disclosures

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