Financial Jargon Busting What is a brokerage account?

Maxwell Guerra

Editorial staff, J.P. Morgan Wealth Management

Updated Feb 17, 2025 |
5 min read
  • Brokerage accounts are flexible investment tools that allow you to buy and sell securities (like stocks, bonds and ETFs) without strict contribution or withdrawal rules like those found in retirement accounts.
  • Taxable brokerage accounts don’t have the same tax advantages as retirement accounts, so you’ll likely pay taxes on gains, dividends and interest the year they were earned.
  • There are many different types of brokerage accounts available – from full-service to robo-advised and self-directed – each with different fees and minimums, making it essential to compare options before choosing one.

There are lots of ways for investors to diversify their portfolios. One of the more common options is the brokerage account. A brokerage account is an investment account that allows you to buy and sell securities like stocks, bonds, and exchange-traded funds (ETFs). Unlike retirement accounts, taxable brokerage accounts have no strict rules on contributions or withdrawals, offering greater flexibility.

 

Let’s take a closer look at brokerage accounts and what you need to know before opening one.

 

What is a brokerage account used for?

 

A brokerage account can be used to buy and sell stocks, bonds, mutual funds, ETFs and other securities. A person can transfer money into and out of a brokerage account, like they can with a bank account, which can be helpful for everything from long-term investing to short-term day trading.

 

How much money do you need to start a brokerage account?

 

The minimum starting deposit for brokerage accounts varies. Some brokerage firms don’t have minimum deposit restrictions, while others do. That’s why it’s important to shop around when considering a brokerage account. Because there are so many options, it’s a good idea for investors to research a variety of brokerage accounts and compare them to choose the one that is right for their budget and goals.

 

How is income from a brokerage account taxed?

 

When people sell an investment made through a taxable brokerage account, they generally must pay taxes on the resulting income on a current basis. The character of the income – as ordinary income or capital gain arising from the sale of an investment held in the brokerage account – depends on the type of investment and how long it has been held. Additionally, if a person earns income from brokerage account investments, like dividends or interest, these proceeds will generally be subject to tax on a current basis.

 

What are the benefits of a brokerage account?

 

There are restrictions surrounding when people can withdraw money from retirement accounts and how much they can contribute to these accounts each year. There are almost no such restrictions for taxable brokerage accounts. Typically, people can put as much money into taxable brokerage accounts as they want or take out any amount, for any reason and at any time.

 

What is the downside to a brokerage account?

 

One of the main differences between a taxable brokerage account and other options, such as a retirement account, is how they are taxed. Accounts that are specifically designed for retirement, such as IRAs and 401(k)s, provide tax advantages that taxable brokerage accounts do not offer. Specifically, the income within retirement accounts can grow on a tax-deferred basis – but this comes with a number of restrictions, including the amount of money that can be contributed to the account and when money can be withdrawn from the account.

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Types of brokerage accounts

 

There is a wide variety of options when it comes to brokerage accounts – from automated robo-advisor options to full-service professional brokerage firms offering a range of financial services. Fees and requirements for these different types of accounts vary. Some brokerage accounts require a minimum balance to open an account. Others may charge trading commissions for certain assets or management fees. When deciding which type of brokerage account to use, investors should think about the amount of time they want to spend managing their portfolio, their investment experience and what fees make sense for their goals.

 

Beyond the type of account, there are two main ways taxable brokerage accounts are structured: cash accounts and margin accounts. With a cash account, investors can purchase securities only with the money they have in their account at that moment. In contrast, with a margin account, an investor can borrow money to buy securities, using those investments as collateral for the loan. Margin accounts allow investors to engage in more complex trading, however, they are riskier than cash accounts. For example, if an investment’s value drops, a brokerage firm may perform what is known as a margin call and ask investors to pay back their margin debt immediately. Also, with a margin account, a firm is allowed to sell investments in a portfolio to cover an account deficit.

 

Let’s take a closer look at the brokerage accounts that are available to investors.

 

Full-service brokerage accounts

 

Full-service accounts tend to partner you with an investment specialist. These specialists can give you financial advice, help you build a portfolio and may even make trades on your behalf. The trade-off is that full-service brokerage accounts typically charge a fee.

 

Robo-accounts

 

Robo-accounts are what they sound like: brokerage accounts that utilize automated algorithms to manage your portfolio. Robo-accounts still offer a plethora of customization options based on your financial goals, risk tolerance and budget. Despite being automated, most robo-accounts charge a fee, although it’s typically less than what’s charged by a full-service brokerage account.1

 

Self-directed brokerage accounts

 

These types of brokerage accounts don’t usually offer any type of professional or algorithmic management or guidance. Instead, the operation of your account is left entirely to you. You get access to an online brokerage platform to trade in securities on your own initiative. This access might come with an annual fee as well as percentage commissions on some types of securities trades depending on the account.2

 

Choosing the right brokerage account for you

 

Whether you’re looking for a full-service experience, an automated solution or a self-directed platform, it’s essential to compare your options before opening a brokerage account. Balancing fees, minimum deposits, tax implications and the flexibility offered by different account types can help ensure that you find the right fit for your investing style and long-term strategy.

 

Here are a few tips to help you choose the right one for you:

 

  • Know your investment style. Knowing what you’re looking to get out of your brokerage account will help guide you toward looking in the right places. For example, do you want an account to manage everything for you, or do you want the flexibility to make your own choices?
  • Compare fees and commissions. Look for accounts that offer competitive rates and low trading fees and maintenance charges.
  • Research account minimums. Different brokerage accounts have different minimum account balance requirements. Depending on your financial circumstances, this could help you narrow down your options.
  • Consider accounts that allow fractional shares. Some accounts will let you purchase partial shares of stocks, which can be helpful if you’re interested in stocks with high share prices.

 

The bottom line

 

Taxable brokerage accounts allow you to buy and sell securities without restrictions on contributions or withdrawals. They might be the right choice for investors who value flexibility and the option to invest in a wide range of securities.

 

Consider reaching out to one of J.P. Morgan’s knowledgeable financial advisors to get a better understanding of the benefits and drawbacks of each account type to build a portfolio that aligns with your personal investment goals.

Maxwell Guerra

Editorial staff, J.P. Morgan Wealth Management

Maxwell Guerra is a member of the J.P. Morgan Wealth Management editorial staff. Previously, he worked in content operations in the entertainment industry and contributed to winning the 2023 Emmy for Outstanding Documentary Series. Maxwe ...More

Maxwell Guerra is a member of the J.P. Morgan Wealth Management editorial staff. Previously, he worked in content operations in the entertainment industry and contributed to winning the 2023 Emmy for Outstanding Documentary Series. Maxwell graduated with Honors from Colby College with a B.A. in government and fine arts with a concentration in photography. He has also earned a certificate of strategic project management from Rice University.

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Footnotes

  • 1

    Experian, “How much do I need to open a brokerage account?” (October 28, 2024)

  • 2

    Ibid

Disclosures

JPMorgan Chase & Co. and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on, for tax, legal or accounting advice. You should consult your personal tax, lega...

Read more disclosures about this article

JPMorgan Chase & Co. and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on, for tax, legal or accounting advice. You should consult your personal tax, legal and accounting advisors for advice before engaging in any transaction.

The views, opinions, estimates and strategies expressed herein constitutes the author's judgment based on current market conditions and are subject to change without notice, and may differ from those expressed by other areas of J.P. Morgan. This information in no way constitutes J.P. Morgan Research and should not be treated as such. You should carefully consider your needs and objectives before making any decisions. For additional guidance on how this information should be applied to your situation, you should consult your advisor.

Mutual funds, ETFs, and index funds: When investing in mutual funds or exchange-traded and index funds, please consider the investment objectives, risks, charges, and expenses associated with the funds before investing. You may obtain a fund’s prospectus by contacting your investment professional. The prospectus contains information, which should be carefully read before investing.

 

Bonds: In general, the bond market is volatile and bond prices rise when interest rates fall and vice versa. Longer term securities are more prone to price fluctuation than shorter term securities. Any fixed income security sold or redeemed prior to maturity may be subject to substantial gain or loss. Dependable income is subject to the credit risk of the issuer of the bond. If an issuer defaults no future income payments will be made.

Important Disclosures

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